Founded in 1994 by Consuelo Castiglioni, MARNI gave license to Estée Lauder Companies to create a signature fragrance. I was responsible for domestic & international advertising (print and online) and in-store layouts. I worked with the Visual Merchandising team to create store environments that reflect Marni’s whimsical personality using strong prints & shapes. The bottle design was inspired by a bottle Consuelo found at a Paris flea market. I was responsible for directing the retouching of product photography, and bottle and carton designs for future fiscal years (most of them not shown for confidentiality).
I was in charge of creating guidelines for the 2015, 2016 and 2017 collections, including directions for print, digital and in-store use of advertising elements. I also created direct mail pieces, including invites & scented catalog stitch-ins, for Saks Fifth Avenue, Harrod’s & Nordstrom.
Photographer: Nick Knight
Model: Raquel Zimmermann