These products posed a particular challenge — they are classified in a different section of shelving than the rest of the Benadryl® line. Our task was to tie the regular line’s identity to this outdoors-only, topical series. We succeeded, largely through a much cleaner identity, which communicates the products’ purpose while adding an element of fun and humor to the shopping experience.

I was Lead Designer; the pattern, type treatment & icons are mine. If you look closely, you’ll spot a fairy in the pattern 😉