An iconic brand with such enormous emotional appeal needed a very precise redesign, a negotiation between dynamic bandage illustrations, science-inspired iconography, and clear product differentiation. We are quite proud of the result. I was Lead Designer, responsible for all stages of the process from many initial brainstorms and proposed redesigns, to the final line-up of all 28 products (only 6 shown), including press work.

The decorative products are our first collaboration with a fashion designer (Cynthia Rowley), as well as a Mickey Mouse license and patterned bandages. The limited-edition Cynthia Rowley tins sold out in 2 weeks. After some surfer lifestyle research we packaged the waterproof Beach Sport bandages in an air-tight plastic pouch that also fits a smartphone.